Crop to Cup
The fewer middlemen between the two, the better
As with any supply chain operating in the modern global marketplace (specialty coffee being no exception) there are often many entities operating in the chain between producer and consumer. Every one of them performs a task, and incurs a cost to do so. In a perfect model, every entity in that chain would add value to the core product such that the end consumer gets exactly what they pay for. By this we mean the highest quality product at the lowest possible price, produced in a responsible and sustainable fashion. Unfortunately, that is not always the case, and a bloated supply chain can only result in one of two outcomes…..a product of the same quality reaching the end consumer at an inflated price, or a product of inferior quality reaching the end consumer at market price. At Peixoto Coffee, our vision and our coffee sourcing model doesn’t involve either.
When you open up a bag of coffee from the Peixoto family farm, there is literally no one between you and the farmers that produced it. With regard to the other exceptional single-origin coffees we sell, while we certainly feel that fair-trade standards are necessary, we chose to step it up a bit further and source only direct-trade coffees. These coffees are sourced via a direct relationship between the farmer and importer. This not only ensures that the farmers receive a fair, quality-based price for their coffees but also that our customers are paying for the steps in the supply chain that add value…and nothing else.